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by CAL NEWPORT

I remember when I first encountered Facebook: It was the spring of 2004; I was a senior in college and began to notice an increasing number of my friends talk about a website called thefacebook.com. The first person to show me an actual Facebook profile was Julie, who was then my girlfriend, and now my wife.

“My memory of it was that it was a novelty,” she told me recently. “It had been sold to us as a virtual version of our printed freshman directory, something we could use to look up the boyfriends or girlfriends of people we knew.”

The key word in this memory is novelty. Facebook didn’t arrive in our world with a promise to radically transform the rhythms of our social and civic lives; it was just one diversion among many. In the spring of 2004, the people I knew who signed up for thefacebook.com were almost certainly spending significantly more time playing Snood (a Tetris-style puzzle game that was inexplicably popular) than they were tweaking their profiles or poking their virtual friends.

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