Data storytelling is the process of visualizing data to illustrate findings, explain relationships, and present information in a way that is engaging, informative, and easy to understand.
Data storytelling often involves the use of charts, graphs, maps, and other visual elements.
From the Visual Capitalist comes an infographic that takes a closer look at 5 trends that are fueling data storytelling.
💬 Humanity is creating more data than ever before, and more of that data is publicly accessible.
In a world where nearly everything is quantified, communication through stories told with data is not only an opportunity, it’s a must.
The 5 main trends that help data storytelling grow are:
Information overload – it’s estimated that between 2015 and 2025, the world will see a 16-fold increase in data.
Declining trust in media – in many countries around the world, the majority of people don’t feel that media is a trustworthy source of information any longer.
Winner-take-all dynamics – most of us rely on algorithms and aggregators to deliver information to us. Over time, those systems become excellent at feeding us information.
Moving beyond text – today, search engines are still largely driven by text-based considerations. It’s going to change.
Democratization of content creation – it’s never been easier for laypersons to create and publish high-quality visualizations.
Click on the image to see it in full resolution. Make sure to visit the original post on the Visual Capitalist blog.
Visual Capitalist is a media platform that creates and curates visuals on business and investing. It publishes visual content on topics such as markets, technology, energy, and economics.
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