The difference between content writing and copywriting (infographic)

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Copywriting and content writing are two different types of writing that serve different purposes. 

Copywriting is the art of persuading readers to take a specific action, such as buying a product or signing up for a service. 

Content writing is the art of creating informative and engaging content for a variety of purposes, such as blog posts, articles, and social media posts.

From Media Update comes a handy infographic that compares copywriting and content writing.

💬 There is a stark difference between copywriting and content writing: One sells, and the other entertains. And for you to have success in your business, you will need both!

Click on the image to see it enlarged.

Source: Copywriting versus content writing – Media Update

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