Geek Updated

What is the most popular smart speaker in the U.S. in 2023? (chart)

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by

Piotr Kowalczyk

Alexa is dominating the market, but still more than 70 percent of U.S. adults don’t own a voice-activated smart speaker.

Are you planning to buy a new smart speaker assistant this holiday season? Do you still struggle with choosing the right platform and device?

Why not follow those who have already made the decision?

According to Statista’s Consumer Insights Survey America’s favorite smart speakers are running the Alexa voice assistant.

In the study conducted from October 2022 to September 2023 among 2,700 U.S. smart speaker owners, 65% of the respondents said they owned Alexa-powered speakers.

The second most popular smart speaker system is Google Home – 26% of the respondents own it. It’s followed by Apple’s HomePod (19%).

Both Google Nest and Bose take the fourth position, with 16%.

💬 There is still room for growth in the market, however. More than 70 percent of U.S. adults currently don’t own a smart speaker assistant.

The following chart, shared by Statista, shows the share of U.S. adults who own the voice voice-activated smart speakers (2023).

Source: Alexa, What’s America’s Favorite Smart Speaker? – Statista

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