Spotify is a leading platform in both the United Kingdom and United States. It’s followed by Amazon Music and Apple Music.
Are you planning to subscribe to or change an audio streaming platform? The popularity of the service might be a good implication of which platform is worth giving a try.
According to Statista’s Digital Music Outlook, the music streaming market size increased to US$25.84 billion in 2023 alone, and reached a total of 900 million users.
Statista Consumer Insights paid survey gives more details about which platforms are popular among music and audiobook lovers.
Originating from Sweden, Spotify is a leader in the United Kingdom, with 56% of respondents claiming they are the platform’s paid subscribers. The second place is taken by Amazon Music (44%), followed by Apple Music (28%) and YouTube Music (26%).
The share split is different in the United States. Spotify and Amazon Music are sharing the first place, with 44% of respondents. Apple Music is the third, with a bigger share of users (33%) than in the UK (26%).
YouTube Music is the fourth most popular platform in both countries, with 26% and 33% of respondents using it, respectively.
It’s interesting to see that different platforms occupy the 5th place. In the United States it’s Pandora, while Soundcloud is in the top 5 in the United Kingdom.
The popularity of these platforms among US and UK users suggests that they offer a compelling value proposition to users, such as a large music library, personalized recommendations, and high-quality audio.
According to Statista’s Digital Music Outlook, the music streaming market size increased to US$25.84 billion in 2023 alone, reaching a total of around 900 million users.
Source: The Most Loved Digital Audio Streaming Platforms – Statista
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