The difference between content writing and copywriting (infographic)

Copywriting and content writing are two different types of writing that serve different purposes. 

Copywriting is the art of persuading readers to take a specific action, such as buying a product or signing up for a service. 

Content writing is the art of creating informative and engaging content for a variety of purposes, such as blog posts, articles, and social media posts.

From Media Update comes a handy infographic that compares copywriting and content writing.

💬 There is a stark difference between copywriting and content writing: One sells, and the other entertains. And for you to have success in your business, you will need both!

Click on the image to see it enlarged.

Source: Copywriting versus content writing – Media Update

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